Kingsdown School, Swindon. School Branding and School Website Design | Rye Design, UK


Kingsdown School in Swindon has a history dating back to the 1930s but was now looking tired. With the appointment of a new Headteacher and a fresh vision, Kingsdown School commissioned a complete rebrand as part of a drive to build respect, boost its reputation and, of course, increase enrolment.


Rye Design were called on to create a new brand styling that worked across the school from the student's uniform to site signage. The brief was to create a fresh and bold style that both pupils and staff would be proud of – with one consideration to develop a new, contemporary lion as the school badge.


The Kingsdown lion has been given a new lease of life and is now presented in a cleaner graphic style. His silhouette head creates a uniquely identifiable logo for Kingsdown that retains the traditional characteristics of courage, pride and strength in a contemporary style for future generations.

Whole school marketing

The new Kingsdown brand works acrosss the school website, prospectus and its wider marketing.

Pupils as Clients

The creative process at Kingsdown School included working with student groups for their input and thoughts.

Kingsdown School Website Design

School website design

A new school website was developed not only to make statutory Ofsted information easily accessible, but to showcase everyday life at Kingsdown School.

The website features regularly changing stories about student achievements that creates pride among pupils, parents and staff – while positively promoting the school within the local community.

Integrated social media marketing then helps to drive frequent returning visitors.

Kingsdown School Identity Design
Kingsdown School Sign Design
Kingsdown School Signage Design
Kingsdown School Stationery Design
Kingsdown School Social Media
Kingsdown School Minibus Design

Who's driving your branding forward?

Rye Design staff are DBS Checked

DBS checked for
peace of mind

We’re experienced working with and in schools. That’s why all our key staff members hold Disclosure and Barring Service certificates for peace of mind.

Ofsted Ready School Website Design

Ofsted inspection
ready websites

We’ll have your site ready for when Ofsted inspectors visit. We’ll not only ensure statutory requirements are met, but information is structured so that finding key data and policies is both quick and intuitive.

Educational clients

Lambeth Academy
Central Foundation Girls
Abbey Court School
Character Education Trust
Thomas Aveling
Wrotham School
Spires Academy
Kingsdown School
Aylesford School
KMT Teacher Training
Strood Academy

Get in touch

Please complete the form below to get in touch and we'll get straight back to you.