Background

Kingsdown School in Swindon has a history dating back to the 1930s but was now looking tired. With the appointment of a new Headteacher and a fresh vision, Kingsdown School commissioned a complete rebrand as part of a drive to build respect, boost its reputation and, of course, increase enrolment.

Brief

Rye Design were called on to create a new brand styling that worked across the school from the student's uniform to site signage. The brief was to create a fresh and bold style that both pupils and staff would be proud of – with one consideration to develop a new, contemporary lion as the school badge.

Solution

The Kingsdown lion has been given a new lease of life and is now presented in a cleaner graphic style. His silhouette head creates a uniquely identifiable logo for Kingsdown that retains the traditional characteristics of courage, pride and strength in a contemporary style for future generations.

Whole school marketing

The new Kingsdown brand works acrosss the school website, prospectus and its wider marketing.

Pupils as Clients

The creative process at Kingsdown School included working with student groups for their input and thoughts.

Pupils as clients

The creative process at Kingsdown School included working with student groups for their input and thoughts.

Who's driving your branding forward?

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