Branding a financial services firm
#weareglas
Background
Global Loan Agency Services was a disrupter in the non-bank loan agency, structured finance & corporate trustee market place. The market evolved and the company continued to expand on the global stage. With this growth the company name was shortened to GLAS, it was time for a rebrand.
Brief
Rye Design were engaged by GLAS to develop fresh brand styling. The brief tasked us to not only develop a new logo style, but to understand the role of a loan management agency and to clarify their offering in this sophisticated financial sector.
Creative
The GLAS logo with it’s interlocking links represents the connection and security at the centre of every transaction. The social media hashtag #WeAreGLAS was introduced online, but has grown to become a mark of personality for this independent company.
Financial Website Design
As part of an overall rebrand for GLAS, a new responsive website was developed. The website details their offering within the financial sector, showcases deals and as a tool to win new business.
The site integrates fully with LinkedIn and other leading social media platforms enabling easy information sharing and back linking to news posts and information pages.
Marketing Materials
The team at GLAS enjoy a suite of marketing materials that provide on brand professional support around the globe.
From supporting sales literature and promotional gifts to a choice of portable display systems, GLAS always present a strong identity and a clear brand style.
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