Packaging Design Case Study: Nortex Brand Refresh

We refreshed Nortex Graphic Solutions with bold typography, a refined colour system, and cohesive packaging that mirrors the clarity and precision of their products.

Designing with Purpose

Nortex’s products are all about clarity, performance, and reliability. We wanted the design to communicate those same qualities — clean, confident, and functional without being cold.

By refining the brand typography, introducing a stronger colour hierarchy, and developing a consistent labelling system, we built a design language that mirrors the purpose of the products themselves: effective, precise, and easy to use.

A Cohesive System

The Nortex range includes specialist cleaners and application fluids widely used in the sign and graphics sector — from Power CLEAN+ and IsoproX to Remove-X and Aplispray.

Each product has a distinct use, yet they all belong to the same family. The new design system makes that connection clear at a glance. Bold product names, structured layout, and carefully balanced colour create unity across the range while allowing individual character where needed.

Selected products featured

 
• Nortex IsoproX (Isopropanol) — 99.99% pure isopropanol; a fast-evaporating general cleaner leaving minimal residue.
 
• Nortex Power CLEAN+ — strong solvent degreaser to remove silicones, grease, traffic film, and stubborn contaminants.
 
• Nortex Remove-X — high-strength solvent that dissolves adhesive residue after vinyl removal; also effective on aged glue and tar spots.

From Practical to Powerful

 
• Improved readability makes key information instantly visible.
 
• Streamlined labelling supports easier stock management and recognition.
 
• Stronger shelf presence helps Nortex stand out in trade environments.

In short, we created packaging that feels as reliable and hardworking as the fluids inside.

A Confident New Chapter

The result is a bold, cohesive identity that reflects Nortex’s reputation for quality and reinforces its position in the market. It’s a cleaner, stronger, more confident look for a business built on performance and precision.

At Rye Design, we believe great design should work — not just look good. For Nortex, that meant translating the clarity of their engineering into visual form. The new Nortex brand now does what their products do best: cut through, clean up, and get the job done.

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