Gemini Trains - Changing the face of European rail travel
22 October 2025
We’re proud to share our work with Gemini Trains — a new British rail company set to bring competition and fresh energy to cross-Channel travel.
We’re proud to share our work with Gemini Trains — a British rail company challenging Eurostar’s monopoly and bringing fresh energy to cross-Channel travel.
We developed the brand identity, copy platform and launch website, creating a tone that’s both ambitious and human. The identity revolves around two phrases:
Changing the face of European rail travel ✨
Make connections with a smile
They form the core of a brand that celebrates connection — expressed visually through a pink dot-to-dot smile motif and a confident typographic logo.
Gemini’s ambition is big: new high-speed routes linking London, Paris and Brussels, partnerships with Uber, and the backing of Rock Rail and Siemens Mobility.
For us, it’s a project that shows what design can do when it starts with clarity, optimism, and intent.
