25 April 2019
A new brochure design that is helping to boosting creditability with prospective clients for Wealden Rehab, a Kent based care equipment company.
Wealden Rehab provides specialist solutions to care organisations across the UK.
As part of their work they help surveyors, architects and contractors understand what’s required to make the most of a space, from lighting to furniture, toilet seats to hand dryers.
This new brochure design showcases the scope of their projects – it works as a printed sales and marketing tool, boosting creditability with prospective clients.
The brochure has been designed by incorporating the companys’ existing visual styling, its colour palette and typography, to continue to build the Wealden Rehab brand identity.
Read more about our corporate identity and branding work HERE.
10 April 2019
A new brand and corporate website design for Fredward, a boutique solutions provider to the financial services industry immediately helps bring in new work
Fredward is a boutique provider of solutions for the financial services industry.
They build bespoke software solutions across a variety of platforms and offer data handling, analytics and insight coupled with process automation that saves time and money for their clients.
The Fredward identity was designed and developed to be fresh and contemporary.
Set in a bold modernist typeface and coloured cyan with a simple yet contrasting black full point that makes a subtle reference to both all things data and financial accounting.
Fredward offer a range of products and solutions ready to roll-out. The products however needed ‘packaging’ and branding to make them accessible and to help establish a visual presence.
The bold modernist house typeface was called upon to help create individual typographic brands while the contrasting black full point was again utilised to add emphasis and to keep the style on-brand.
Fredward build their client base through word of mouth and client tenders, and of course often work under strict non-disclosure agreements. The website is designed to offer an insight in to Fredwards’ solutions and understanding of the financial world.
The website builds the Fredward brand identity. It expands the use of the modernist typography and introduces a traditional serif that helps create a feeling of understanding and credibility. Simple call to actions and contact forms are designed to engage with readers and the full responsive site is at home on the move as it is at your desk.
Within days of launching the new branding and website, Fredward reported their new style and visual credibility had helped them immediately win new business. However, the creative and development work doesn’t stop. The website is set to grow with the addition of a news/blog area with full social media integration - coupled with our great on-page SEO, Fredward are set to keep #winning!
09 April 2019
The Rotary Club of Rochester is always looking to recruit new members and we often help with quick promotional pieces like this pocket sized 4 page flyer.
Rotary is a global network of 1.2 million neighbours, friends, leaders, and problem-solvers who see a world where people unite and take action to create lasting change – across the globe, in their communities, and themselves.
The Rotary Club of Rochester describes itself as ‘a service club of inspired individuals whose contributions improve lives in communities locally and worldwide’. The club contains a diverse group of people from the local community that the club serves.
Club members are volunteers who work to tackle initiatives such as Mental Health Week and Autism Awareness Week, along with local community projects like supporting the homeless at Christmas. They have used their passion, energy, and intelligence to take action on wider projects from literacy and health awareness to helping to eradicate polio worldwide under the motto ‘Service Above Self’.
While membership of a Rotary club is by invitation only, The Rotary Club of Rochester is keen to energise local people and find those with similar interests. They are pleased to hear from interested people, to tell them a little more about their weekly meetings and invite them visit.
Our pocket sized flyer is handed out to interested parties at public events. It gives a quick overview of the initiatives The Rotary Club of Rochester is currently working on along with some details about many social events it runs throughout the year.
29 March 2019
A new school website design for Aylesford School near Maidstone in Kent that showcases students character strengths and uses integrated social media to share school news with stakeholders and the local community.
Aylesford School in Kent recently introduced a new senior leadership team that embarked upon a journey to boost the schools’ reputation and increase its enrolment. The teams’ vision was to provide a ‘Character Education’ which develops confident young people who are successful learners and contribute positively to society.
Working with students, staff and parents they identified ten character strengths which they are building in to day to day life at the school, while a reward system has been formulated to recognise and reward pupils who demonstrate one of the strengths.
A new prospectus helped formally introduced the character strengths, while fresh local advertising used positive parental messages to give confidence in the direction the school was taking with the character strengths forming a common baseline.
A new school website design was commissioned to replace an older platform. Its brief called for an easy to manage, on-brand, Ofsted ready website that performed well on mobiles as well as desktop computers and of course showcased the schools’ character strengths.
Aylesford Schools’ character strengths feature prominently on the website. The site has been developed to proudly display dynamic accumulating student totals for each of the character strengths.
Sharing is easy at Aylesford. The site was developed to fully integrate with Facebook, Twitter and leading social media platforms - encouraging quick and easy publishing of daily news and achievements with staff, parents, students and the wider community.
The site is ‘Ofsted ready’, but more importantly information is quick and easy to find for both parents and the inspectors should they call.
You can visit the Aylesford School website at https://www.aylesford.kent.sch.uk/.
01 March 2019
If you sell to a local customer base you need to show up in local searches. We'll give you an insight in to how to rank your business in Google, Bing, Apple Maps, and other local search engines.
Everywhere you look there’s jargon!
SEO, or Search Engine Optimisation is a marketing technique focused on growing visibility in organic, or non-paid, search engine results.
Local SEO is the process of optimising your local online business pages to attract more business from local users. The process works by targeting new and existing local customer searches on Google and other search engines.
It’s ideal for business, shops and restaurants that attract customers to their doors rather than offering only a mail-order service.
By local we usually mean the town or area in which you are based, but it can also mean neighbouring towns, areas or counties. It’s the location or locations where you’ll find your main customer base. We can target the most probable areas with you.
Firstly you’ll need a website design that works. There’s little point spending time, effort and money on local SEO if your website isn’t working well – you’ll loose that new customer right away. (If you need help with your website design just ask one of our creatives).
Next, your website needs to perform well on a mobile too, this is particularly important when looking at local SEO as this study showed that even a couple of years ago 61% of local searches were being made on mobile phones.
Today the number will be far higher.
What??? We know, the internet keeps throwing up more jargon!
Keyword research is regarded as one of the most important high return activities when optimising your presence. Understanding and then ranking for the right keywords can make or break your website.
By researching the keyword demand for your market we learn not only the terms and phrases to target with SEO, but we often find more about your customers as a whole.
Our keyword report will help makes sense of it.
Are your local webpages optimised?
(Do you have locally optimised website pages?)
We can help.
Optimising locally targeted webpages is important. When it’s done right each local page will give Google additional information about your business, product or service - it helps the internet have a better understanding of the information displayed on your website.
A review of your local pages will help identify what Google wants to see. The information is then added to each page using a ‘Schema’ – a simple framework that helps organise the data, much of which is often just useful stuff like opening hours, telephone numbers and how to find you.
A good local blog will generate website visits from local organic search results. We’ll help you create interesting and useful content for locally targeted blogs. Our team can handle the copywriting and create images and graphics too so you can concentrate on what you do best.
Share, share and share again.
Using social media channels can help all business. Whether you’re looking to drive direct sales or to simply connect with your customers, sharing products, services and your knowledge on social media is a cost effective way to both.
And when you link back to targeted website pages your audience will be able to enjoy a content rich source of information.
Make sure the quality online directories have you listed. Getting your NAP (Name, Address, Phone number - more jargon!) correct across the main players can help your local SEO – it will help you to rank higher in Google map results as well as in Organic results. Don’t go mad with every directory though, question whether the directory is reputable first, if it’s not a listing may have less than favourable consequences!
If you think that benefiting from local SEO sounds great, call us on 01634 818168 and arrange a free consultation.
We offer SEO review, SEO management, blog copywriting and SEO training to suit every business.
22 February 2019
A series of inspirational quotes printed on to wallpaper are helping to inspire students and create a more inviting workspace at the busy Lambeth Academy in Clapham, London.
With only a 2 week lead time between the initial creative meeting and the clients half term installation requirements we rose to the challenge and completed this school graphics project with time to spare.
Our team quickly created alternative designs, all working within the schools’ brand colours and typographic style.
Final designs were presented as 3D photographic mock-ups so the school could clearly visualise the finished artwork in their school building. After a little fine tuning and adjustment finished artwork was approved for production.
A full colour printed wall covering was chosen for these graphics, it provides a superior finish and can be installed on almost any surface. We then applied a durable matt laminate finish to make the large prints suitable for even the busiest areas – we also use this production process for installations in public buildings, retail and of course busy schools.
Our fitters were on site on time and prepared in advance. They made quick work of a multiple location installation within the school, finishing ahead of schedule.
12 December 2018
Responsive corporate website design for GLAS, the premier independent loan agency, clarifying their offering in this sophisticated financial sector.
Global Loan Agency Services, now GLAS, was established in 2011 as an privately owned provider of finance administration services and is now recognised as the premier independent, non-creditor, conflict-free provider of loan agency and bond trustee services.
As part of an overall rebrand GLAS commissioned a new corporate website design to detail their offering to the financial service sector, showcase deals and to support new business proposals.
The corporate website design integrates fully with LinkedIn and other leading social media platforms enabling easy information sharing and back linking to news posts and information pages.
You can see the GLAS website design at https://glas.agency/
10 December 2018
Our charity website design for the Guy’s and St Thomas’ Kidney Patients Association is helping the charity support both patients and their families.
Guy’s and St Thomas’ Kidney Patients Association, or GSTTKPA, was founded to support kidney patients of Guy’s and St Thomas’ hospitals, their families or carers.
They help patients by funding social events in the dialysis units and activities such as The Transplant Games for adults and children.
GSTTKPA also fund patient amenities such as TVs in clinics and dialysis units, while helping to raise general awareness of kidney disease.
Rye Design was commissioned to build a new charity website to support GSTTKPA in their activities.
The new website helps the Association share information, publicise events and inform their audience about medical research and developments.
The website design integrates fully with Facebook and other leading social media platforms enabling easy information sharing and back linking to news posts and pages.
You can visit Guy’s and St Thomas’ Kidney Patients Association website https://gsttkpa.org/
07 December 2018
Great photography helps the 2019 SELOC Lotus sports cars calendar take the chequered flag.
The SELOC calendar features photography taken by club members, both amateur and professional.
The months of 2019 showcase 12 shots including Ayrton Senna’s Lotus 97T Formula 1 car in it’s famous JPS black and gold livery, a Lotus GT1 Le Mans / Endurance sports car and many road going models from the last few decades.
If you want a copy for your wall head over to https://shop.seloc.org before they sell out or become a Club Supporter and you’ll get one for free with your membership.
12 November 2018
Sixth Form prospectus design that asks students at Wrotham School in Kent to really think about what they want do in the future.
Our headline asks an important question and was written with intent. It’s a headline typeset in extra bold to show its importance and designed to get students at Wrotham School really thinking about what they want to do in their futures.
Students’ thinking is encouraged with grids that showcase career options throughout the prospectus design. These prompt thought into the world of work and outline the pathways required for each outcome.
The Sixth Form prospectus design for Wrotham School continues to help build the schools’ visual brand identity.
It features the schools bold use of orange combined with a strong typographic style used throughout the schools other marketing materials and signage.
20 September 2018
A new school prospectus designed to boost both enrolment and reputation within the local community, and to give the students a sense of pride and ambition.
Our work for Kingsdown School in Swindon started with creating a new school identity and school uniform design. Both were received well, especially with students who liked the more contemporary feel and the fresh style of the new clothing.
The brief for the Kingsdown School prospectus design was to help present not only the schools’ new identity but also its’ new vision and ethos designed to put Kingsdown School on track for many future successes.
A fresh photographic style was used to help tell a visual story of student engagement and enthusiasm. Each image was carefully planned and taken which gave us a good selection to call upon especially with our full page design.
You can download a copy of the Kingsdown School prospectus at the Kingsdown School website.
03 September 2018
School prospectus design in the style of a coffee table book that combines strong messages and large images and takes a step away from the standard portrait format.
Wrotham School commissioned a new school prospectus design that reflected the individuality of the school, students achievements and the wide curriculum on offer. The brief also called for the prospectus design to ‘feel’ different too.
While pupils at Wrotham School enjoy strong academic success, many students also participate in the wider creative, performing arts and sporting opportunities available.
The new school prospectus design used a mix of fresh photography and large messages that created a landscape coffee table style book that clearly positions the school apart from its’ contemporaries.
Orange was a bold choice, but it reflects both the creativity and vibrancy found at the school and importantly sets a visual contrast with the traditional black.
01 March 2018
Local advertising for schools and academies is an effective method of raising profiles within communities.
Whether you’re recruiting for next years intake or considering a local confidence campaign, we can help with creative advertising and targeted media planning.
From a simple ad promoting an open event to more complex confidence building campaigns, we will write headines and create designs that will grab attention to get your message across – and we’ll work to your existing style, producing a campaign that will also strengthen your schools brand.
In addition to reaching the objectives of your campaign, local school advertising has been proven to have wider benefits too:
INCREASE STUDENT NUMBERS
DRIVE TRAFFIC TO YOUR WEBSITE
ENGAGE COMMUNITY SUPPORT
RAISE GENERAL AWARENESS
Using the right media at the right price is paramount to getting returns on your investment. We’ll assess local advertising opportunities and media availability that meets both the campaign objectives and your budget.
We’ll guide you thorough the media that is proven to be effective and we’ll discuss footfall and passing traffic numbers – so you’ll understand the potential coverage and full reach of your ad.
BUS STOP & BUSES
BILLBOARD POSTER SITES
Give us a call today on 01634 818168. Tell us what you want to achieve, we’ll send you a proposal for a bespoke creative and targeted local campaign for your school by the next working day.
We’ll even show you how good you can look on the back of a bus!
01 March 2018
We wish to acquire a client in the property business. And we'd like to start by making you an offer.
In a competitive business environment, it’s important to keep a tight control of budgets that’s why we work to fixed prices for property companies.
Our pricing structure offers bespoke design and artwork, map or plan drawing, location photography and printing – we cover most of the expenses involved in producing sales material for both commercial and residential developments.
At Rye Design, we make this offer because we are used to working on cost-sensitive projects for both the financial sector and many government departments.
We have gained experience in property by working for a specialist property adversing agency. Having handled a wide range of projects we’re now dealing with developers and agents directly.
So, if you like the sound of fixed prices for property companies call us today on 01634 818168 and we’ll make you and offer.
23 February 2018
A personal profile on LinkedIn is your online business profile. It's viewed by colleagues, peers, customers and employers when you're not there in person so making a good impression counts.
Here’s our quick guide to getting started with LinkedIn, follow these pointers and you’ll have a profile everyone will want to connect with in no time.
Obviously you’ll need an account at LinkedIn, if you’re already a member jump right to point number 1!
If you are new to LinkedIn you’ll need to open an account at https://www.linkedin.com/ or download the app below and follow the instructions onscreen.
It’s your online calling card and the image you choose for your profile picture on LinkedIn is important – studies1 show a profile with a photo is 14x more likely to be viewed than one without. It is the first thing people will see when they read your profile, so make the right impression and use a recent photograph that recognisable. LinkedIn suggest using an image where your face takes up about 60% of the frame. Make sure you feel comfortable and wear business attire that’s suitable for the your business sector - if in doubt look smart and don’t use that beach shot you like, unless of course you’re a lifeguard or oceanographer!
To get the best results use a profile picture sized to 400 pixels by 400 pixels.
You should add a background image at the top of your profile page. It will grab attention and shows more about what matters to you at work. A good background photo will helps your profile stand out and get attention. If you’re not sure what to use ask your employer if they have any suitable images or graphics available.
Size your background image to 1584 pixels wide by 396 pixels high or crop it using the image editor in LinkedIn.
What’s you’re WHY? This is your opportunity to say what you do and/or why you do it. A couple of lines should work well here.
Expand upon your headline and tell the world where you’ve been and where you’re going. Make your summary about your personal experience in your industry. Let people know a little about your history, your work and your achievements. List your skills and explain why they matter.
The easiest and most relevant way to grow your network is to sync you LinkedIn profile with your email address book. LinkedIn will encourage you to do this and then suggest people you could connect with. Don’t worry, no connection requests are sent without your permission, but this can be really effective to start to grow your network. Once your profile is established establish the habit of following up meetings with connection requests to keep you network up to date – easily done with the LinkedIn App for mobile phones.
This is a quick one. Scroll through the LinkedIn list of skills and select all of those that are relevant to you. Use them to substantiate the description you wrote in your Headline and Summary. The list provides a platform for others to endorse you so while a long list of skills is great, make sure they are relevant to who you are and what you do.
Endorsements from others give real credibility to your skills. Give endorsements to network connections you genuinely feel deserve an endorsement from you - this will often encourage them to return the favour. Don’t be afraid to ask anyone you’ve worked with for an endorsement, but as before relevance matters so reach out to people whose endorsement you’d really value.
Recommendations take things further than endorsements. A recommendation is a personal testimonial that illustrates direct experience of working with you. Think about who you would most value a recommendation from – and send them a personalised request, there’s even a handy menu in the recommendations section of your profile to make it easy to connect and it’s always worth the extra effort.
Have you helped to write a white paper, a blog or an eBook? Use the publications section to list any thought-leadership content you’ve written and stand out from everyone else.
By following relevant industry influencers on LinkedIn you’ll be automatically collating interesting content right in to your news feed. If you find contact thats relevant and interesting sharing it with others will add value. Any industry influencers you follow will be visible in your LinkedIn profile, demonstrating your passion for what you do.
The marketing materials you use for your business or organisation will add extra depth to your profile. Share case studies, white papers and sales materials – it shows other people who you work for and helps them understand your attitude and commitment to work.
Add comments to your shares and to posts by others - show your agreement or add to the unfolding story – give yourself prominence within the feed and explain why you think the content matters. Well-expressed comments will help raise your profile across LinkedIn - remember keep it relevant and keep in mind that you’re saying something you’ll be happy for people to associate with you.
If your company needs help with it’s LinkedIn presence we can help. We’ll help you set the right tone and feel and give you a package of materials to use on your corporate page and for your employees to share.
Call us on 01634 818168 or message us at firstname.lastname@example.org.
20 December 2017
This Christmas we're supporting the Medway Winter Night Shelter help the homeless in Rochester, Chatham and across Medway.
The Medway Winter Night Shelter is a project run by Medway churches and the Strood Community Project to help homeless people with a connection to Medway during the coldest and most difficult time of the year.
It was set up in October 2015, and opened again at the beginning of January 2017 and ran until the end of March, with a twelve-bed shelter supported by over 170 volunteers.
We’re donating our design and marketing services to help create collection boxes that will be distributed in shops, bars and restaurants in Rochester and Medway.
Monies collected by the Medway Winter Night Shelter boxes will help give the homeless an evening meal, bed and breakfast over the winter months.
09 December 2017
New branding for premium prosecco label gets showcased at Vidici launch!
The label features a bespoke split Bodoni Book ‘V’ motif which hints at classical Italian styles. It’s reproduced unabashedly in gloss gold over a shrink wrap pearlescent bottle.
It’s not just its branding that’s crisp and distinctive, its taste is challenging the Champagne market with one sommelier saying “[Vidici is] characterised by a brilliant light yellow straw colour, Vidici is delicate on the nose providing hints of honeydew and citrus fruits. On the palate it is fresh, crisp and distinctive. An excellent example of classic prosecco”.
Don’t forget to ask your local wine bar or restaurant for a bottle.
10 October 2017
Say it loud. Say it proud. Our vinyl wall graphics being installed in a school to help establish values among students and stakeholders.
Clean, crisp laser cut vinyl was applied to a 6 metre long wall in the schools busy reception area.
Our vinyl decals can be cut to any design and in a wide range of colours and finishes – they are a cost effective and quick solution to messaging and work particularity well on large glazed areas and on school vehicles.
The values here are used to communicate the schools values through its prospectuses, website and wider marketing.
13 September 2017
New fitness supplement packaging for R-LIVE and ITV's Love Island contestant Rykard Jenkins.
Our styling for Strength & Power is the first product in a new suite of fitness supplements.
Strength & Power is natural supplement for increased testosterone that provides maximum muscle growth, increased energy and faster recovery from training.
Alongside Strength & Power sits Lean & Tone, a fitness supplement booster for women.
R-LIVE Lean & Tone is a mix of natural ingredients that help support weight loss and fat burning while improving strength and lean muscle mass composition.
The R-LIVE range is expanding over time, with a pre-workout aid coming very soon.
02 August 2017
Enter Now! Collect votes, suggestions and business cards, or even run a prize draw with a branded ballot box.
Our printed polypropylene ballot boxes will help you gather information and potential clients. They provide a quick and easy device to collect and store business cards, questionnaires or ballot papers.
We print boxes in full colour so your logo and style is on brand and that all important message or call to action can be clearly read.
Collection boxes have a small footprint so they don’t take up a lot of counter space in a busy restaurant, retailer or reception area. They’re very popular at exhibitions and events, proving ideal to collect new customer leads.
Boxes are delivered flat-packed ready for you to simply fold them together. If you want to use them again, carefully unfold and store flat until next time.
When your running a confidential ballot our boxes can be sealed with tamper proof security tape to ensure votes are not compromised.
Kroll is the leading global provider of risk solutions, they specialise in identifying, monitoring and removing risk across business and enterprise. Kroll attend events every month and bespoke ballot boxes have proved an ideal tool to help build their customer base.
28 July 2017
Luxury business cards impress your customers and improve brand awareness.
Handing over a business card. It identifies you and your company and carries your contact details and maybe a brand message. The process is carried out at the start of every working relationship, every minute of every day, all around the world – often without much thought.
But now the luxury business card has raised the bar, aiming to impress your customers.
A luxury business card speaks volumes about you and the company you represent. They come in many styles and finishes to help you make your mark.
A simple will always help your presentation. Lamination is the process of taking the printed material and enclosing it between two sheets of clear plastic film. A laminated business card will have increased strength and durability, and be protected from stains and moisture. The lamination can also add sheen and vibrancy to the printed inks. While gloss and matt lamination are both popular techniques, soft touch and textured lamination can also create a finish that will stand out.
This three layered card comes in a range of colours to work with any design and help to enhance your brand. A single sheet of coloured card is bonded between sheets of high quality bright white board. This creates a thick, up to 1mm!, 800gsm card that really stand out from others.
If it’s good enough for the Royal Mint then… That’s right our tearproof business cards are virtually indestructible and 100% waterproof too - just like the new notes in your wallet, ask us next time you call.
Our high quality magnetic paper is made from of a silk paper with a coated magnetic back. It’s flexible, thick and has a laminated finish, it is perfect for getting your business card seen on fridges, freezes and boilers.
24 July 2017
With printed lanyards your staff will always be on brand and easy to identify.
Our printed lanyards can help identify staff and visitors to you office while they work well at events and exhibitions too.
Our lanyards are printed on a smooth, satin finish polyester and are flexible and soft to touch. We can design and print them in full colour to ensure you stay on brand, and your logo or message is clear.
All lanyards are fitted with a trigger clip that easily attaches to card and badge holders, we also fit quick release safety breaks as standard to meet health and safety requirements.
Once you approve the design your bespoke lanyards can be ready in a few days.
21 June 2017
Stop, Look, Listen. International investors at VTB Capital's annual London conference did all three, unaware of the creativity and planning behind the scenes.
Russia Calling London is an annual investment forum organised by VTB Capital. It gathers together international investors and Russian business leaders and provides participants an opportunity to discuss the market trends and factors that influence Russia’s investment climate. Recently the event has been held at the Jumeirah Carlton Hotel in London’s Belgravia.
The creative thinking and planning starts 3 months in advance and culminates right up to the evening before the event. Site visits take place early and both staging and venue dressing is designed and agreed along with support materials such as brochures and reports. Branded marketing materials, pens, pencils, flags and fun giveaways are designed and samples passed by the client for production.
A large event takes a lot of support materials, delegate packs contain branded pens, pencils and gifts, while rooms are branded with temporary event graphics.
It’s a team effort, and once our creative team have finished our site team spend the day before the event preparing the venue - stage building, dressing meeting rooms and breakout areas, installing way pointing and packing delegate bags.
Video in Russian
12 June 2017
Our bespoke school book bags and pencil cases are branded with your logo and values helping underline the ethos of your school.
With a branded book bag and/or pencil case your students will look smarter, we also believe a little help with organisation adds to learning outcomes too.
Our book bags and pencil cases are bespoke. We manufacture in different sizes and colours to suit your school or academy – and we’ll add features like handles, straps or name tags if you need them.
We know school budgets are tight. Which is why our manufacturing partner in China helps us keep costs down and supply great value products.
We can’t however put a value on helping students be organised and look smarter.
10 April 2017
A business card is still one of your most important business tools, even in a digital world.
Sure you can email your contact details in a split second, but when you’re meeting face-to-face your business card speaks volumes about you and the company you represent.
A well designed card will help you make that important impression. Your key information will be easy to read and clearly presented and the style of the card will showcase your company’s brand.
Don’t forget to consider back of the card - it can be used with great success to carry additional messages, showcase your product or repeat your information in a second language.
Don’t compromise on quality. A well chosen crisp white board will always leave the right impression, it will hold both type and colour well making it easer to read. We often add a laminated finish to help give a tactile feel to a card and offer protection for the most heavy handed recipient. We’re also finding soft touch finishes popular with many or to really make a mark luxury card with coloured cores.
In many cultures the exchange of business cards is an essential first step to establishing a business relationship. Travel to Hong Kong or Japan, where etiquette is key, without a business card to exchange with new associates and you might as well get the next flight home. It better be in Chinese on one side as well as your own language and of course printed and finished with care – a good first impression will set the tone for the relationship.
08 February 2017
The specialist recruitment agency have employed new branding and a new microsite to strengthen their market position.
Harwood Recruitment, the market leading financial sales consultancy has gone live with their refresh brand identity with the launch of their website.
The brief to create a new identity that also works as an icon evolved the candidate search theme. The favoured typography has been set and redrawn to allow for the ‘O’ and the magnifying glass icon to work.
The logotype is at home on screen, on stationery and signage – while on social media the magnifying glass device is used in isolation.
A fully responsive one page microsite quickly gave Harwood Recruitment the credibility they needed. Utilising the Bootstrap framework and employing the Font Awesome CSS toolkit allowed for quick, cross platform development and deployment.
16 November 2016
Wealden Rehab exhibited at the OT Show at the NEC in Birmingham and we made sure they made a stand.
The project started with a client brief about the care equipment Wealden Rehab wanted to take to the show. A creative platform and copywriting was then agreed and our exhibition design featuring clean white walls finished with laser cut vinyl typography and graphics took shape.
Incorporating large equipment into a tight space can be tricky but the build took full advantage of the space, including using the full height to emphasise Wealden Rehab’s presence in the exhibition hall.
The star of the stand (if not the show!) was the integral load-bearing ceiling and doorway that was used to showcase the ‘Roomer S’ a revolutionary room-to-room patient transfer hoist.
No client exhibition is ready for potential customers without supporting material. Our suite of care equipment brochures meant delegates left with the right information in branded bags along with giveaway Wealden Rehab pens, hand sanitiser and spring water.
To top it off the client even had complementary Krispy Kreme doughnuts for those with a sweet tooth!
15 September 2016
We're at Google HQ at an Inspiration Day - with our client KMT Teacher Training helping shape the future of technology in education.
Our bespoke e-portfolio helps KMT trainee teachers and their mentors keep track of progress as they work towards qualification.
KMT have been successfully training teachers since 1995 and offer routes to Qualified Teacher Status through a network of partnership schools in the South East.
14 September 2016
Keep on-brand with manifestation solutions that do more than just aid privacy.
We use manifestation in a range of finishes, colours and appearances. We also laser cut, as shown above, or print on the vinyl to create messaging and styling elements that develop your company’s brand.
Manifestation is the term used to describe a vinyl film that is applied to glass windows, partitions and doors to stop people walking into the glass and often add privacy.
01 September 2016
Our acrylic signs help as identification at partnership schools within the KMT teacher training network.
The signs, or plaques, are made from polished acrylic printed to the rear and supplied with chrome fixings ready for use inside or outside.
KMT have been successfully training teachers since 1995, and offer routes to Qualified Teacher Status through a network of partnership schools in the South East.
Our branding, website and marketing platforms for KMT have helped them deliver clear, consistent messages and to grow year on year. While our bespoke e-portfolio helps trainee teachers and their mentors keep track of progress as they work towards qualification.
10 August 2016
Tasty promotional packaging design. Put the kettle on and grab those biscuits, give them to your clients instead and leave your message too.
Clients love gifts and these promotional packaged biscuits are great way to say you care and leave a reminder at their desk or in the office kitchen.
Each tin is designed around your brand identity and to reflect your marketing and messaging. We’ll discuss ideas and designs before we agree a proof, start baking1 your biscuits and printing your promotional packaging.
That age-old question, only you can decide, but what could be a better accompaniment to that morning cuppa than a crumbly biscuit ready for dunking2.
Choose a traditional baked oats biscuit or one with a thick milk chocolate coating - both are hand baked in the UK from fine ingredients.
Just don’t get crumbs everywhere!
1. We’re designers, not master bakers, we’ll get the professionals to do the actual baking.
2. Rye Design recognise biscuit dunking is a personal choice.
14 February 2016
It's Valentine's Day and we're sharing the love with our bespoke card for clients.
If you’re looking for a idea to get you clients attention give our team a call.
Lots of Love,
09 February 2016
We're visiting the 'Occupation' installation by Steve Mace at the Rochester Art Gallery & Craft Case.
Guess there’s a job for us if we need one.
25 July 2015
An annual report and accounts provides a comprehensive review on a company's activities and financial position for the preceding year.
Even with the dominance of the internet on the flow of information there’s still a requirement for printed reporting and financial institutions are a good example of the demand.
VTB Capital entrusted the publication of their annual report to us at Rye Design. The document provides a review of business and consists of over 100 pages of financial reporting for those that want to get down to the numbers. A digital proofing process helps keep a record of amendments and ensure accuracy throughout before a final proof is approved by the client team.
For many years annual reports have been used as a marketing tool as well as a matter of financial record. The clients brand and current messaging is used to create a document that forms part of their overall suite of customer facing material.
Pages are carefully printed in full colour on a silk art paper and then perfect bound. A matt laminated outer cover helps give a tactile feel. A PUR perfect binding is used on report and accounts, this binding uses a polyurethane reactive glue that gives a strong bind to withhold the heavy use some copies will see over the years.
With digital printing techniques short runs are feasible, cost effective and can be produced in alternative languages.
21 July 2015
We think that if Piet Mondrian could have seen our installation at the entrance to Strood Academy in South East England he would have approved.
The huge area of stark glazing at the front of the new build academy was looking a little too formal for a building full of teenagers. Our graphics feature the Academy’s logo, a representation of the nearby River Medway, framed by simple colour blocks from the 4 colleges that make up the school.
While creating a contemporary feel to the entrance of the school the installation is also nod to work of Mondrian in the 1930s and 1940s
If you don’t like heights look away now. It took 2 of us and a specialist scissor tower (nearly 10 meters up) to install the piece on the glazing at Strood Academy. A light fast vinyl will help the installation to stay fresh for years to come.
23 April 2015
Tension mounts in the room @TheDrum Design Awards at The Marriott in London's Grosvenor Square.
We didn’t make it on stage but enjoyed an evening of good conversation with other creatives, plus it was about time we dusted of those tuxedos.
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